In 1962 Bill and Dick Pratt was trying to decide what to do with their almost five thousand acres of Ozark land. They were standing up on a hill and in the distance they saw the Strawberry River make a big bend, it looked like a horse shoe, and that is how the town got its name, Horseshoe Bend. They decided to found a town and soon people started moving there. Horseshoe bend could offer a closeness to the Ozark wildlife with nature trails or horseback riding. Horseshoe Bend has grown fast and today it is self-governing, has a city hall, post office, shopping center, library, seven churches and 2,300 residents.